About HIP

India's Natural Moringa Powder & Turmeric Powder Brand

HIP is a natural brand created by Manipurakaa Enterprise, based in Coimbatore, Tamil Nadu.

Who We Are

Minimal intervention. Maximum integrity.

We source Moringa oleifera leaves and curcumin-rich turmeric roots from trusted Indian farms, process them with minimal intervention, and deliver them lab tested and free of artificial additives.

HIP Turmeric flat lay
Manipurakaa Enterprise

The Company Behind HIP Moringa Powder & Turmeric Powder

HIP (Health Is Priority) is a brand created by Manipurakaa Enterprise, registered in Coimbatore, Tamil Nadu, India.

What began as a personal search for better moringa powder and turmeric powder — cleaner, less processed, and genuinely sourced — became a commitment to building a wellness brand rooted in ingredient transparency and quality over shortcuts.

Our goal was never to create more products. Our goal was to create moringa powder and turmeric powder that we could confidently use ourselves — and stand behind completely.

Founded by Prashanth Sureshkumar & Aarthi Harinath.

Prashanth Sureshkumar, co-founder of HIP
Prashanth Sureshkumar
Aarthi Harinath, co-founder of HIP
Aarthi Harinath

Health Is Priority.

As we continue to grow, our focus remains simple: offering the most responsibly sourced moringa powder and turmeric powder available in India — with complete transparency about how they are grown, processed, and tested.

Why We Started

Most products in India focus on the finished pack. At HIP, we focus on everything that happens before it — the soil, the variety, the harvest timing, and the care taken in processing.

We don’t believe in adding more. We believe in losing less.
Our Identity

HIP stands for
Health Is Priority

Reflecting the belief that health should receive attention before it becomes a concern.

Ingredient Philosophy

Two of India's most trusted ingredients

HIP Moringa Powder pouch with moringa powder in a wooden bowl
Moringa oleifera

Moringa Powder

Leaves are one of the most nutrient-dense plant foods studied — containing vitamins A, B, C and E, calcium, iron, and all essential amino acids.

HIP Turmeric Powder pouch with turmeric roots and powder
Curcuma longa

Turmeric Powder

Sourced from the Coimbatore region, Tamil Nadu — known for high-curcumin turmeric. Every batch is lab tested for curcumin content (5 to 7%) and free of artificial colour or additives.

We chose these because they are among the most researched and traditionally trusted natural ingredients in India.